Personalized road map toward a sustainable job in technology.
Client
ASTA Amsterdam
Country
The Netherlands
Work
Co-design
Customer Journey Mapping
Data Visualisation
How most projects start.
Your personal roadmap to a sustainable job in construction & technology in Amsterdam.
In the metropolitan region of Amsterdam, there is high demand for skilled people in construction & technology. There is a big amount of professionals who either have been jobless for a long period of time or are looking to switch careers. ASTA asked us to develop a road map that shows these people their personal roadmap towards a job in construction or technology. Next to the journey, there was a need for an overview of all the options they have when it comes to education, courses, entry points of the roadmap, etcetera. We created a metro map for professional job coaches to gain insights into all the different possibilities job seekers have. This helps the job coach create bespoke journeys for each job seeker.
The design
The Metro map and the personalized roadmap were developed after several prototypes and co-design loops with the different stakeholders involved.
The metro map is inspired by the clear lines from the new Oostlijn in Amsterdam and other metro map concepts.
“We are proud to announce the ASTA roadmap to a sustainable job in construction & technology. We worked on this with a large group of people from different organizations. Now we can take the next step to accelerate side entry.”