Groene Genen
Client
Groene Genen
Country
The Netherlands
Work
Brand Identity and website
Groene Genen, a sustainability-focused business, approached us for help with branding and website development. We were thrilled to collaborate with them to bring their vision to life.
The design
Their approach focuses on creating impact at the core while assisting sustainability leaders in executing their goals.
The branding gives off a sense of calmness and peace. The typography combines seriousness with movement and fun. The dodecagon shape enhances the overall branding by suggesting the essential elements of an image and promoting a connection between people and ideas. The colourful icon can be used on various materials and is surrounded by the 12-sided shape.
We now approach our practice from a Life-Centered Design perspective and only partner with brands that share our values. These are brands that prioritize nature and strive to make a positive impact on the world.