Tule Cosmetica Consciente.
Client
Tule Conscious Cosmetics.
Country
Costa Rica
Work
Brand Identity
Strategic Design
System Design
Tule is a conscious cosmetic brand from Costa Rica. Three entrepreneurial women are behind the creation of these fantastic natural skincare products. The soaps are works of art; their products are handmade with love and care. Tule has been around for some years, and they were ready for the next step. The team approached us to design their new brand identity, a new strategy & a product system.
The design
We designed a new identity inspired by Costa Rica and the pura vida lifestyle. The result is colourful and cheerful branding. The new identity showcases the unique characteristics (biodegradable, natural, no animal tested, etc.) of each product in a bright, minimal & clear way. Tule stands out by the way the text is divided and the use of bold, lively colours. We designed the stickers and packaging for each of their products.
The colour palette was crafted to create an accessible online buying experience for the customer and a simple logistic process for Tule. Before, the products got mixed up because the packaging looked the same. The colour palette organises the products in a visual & clear way.
Tule released their new brand around Christmas 2020 ,and the results were beyond positive (all of their products got sold out). This is what they said about working with us:
“Second time working with Marce, she is very talented and helps you ground the ideas. The result is amazing, clients love it and so do we.”