Wundershift.
Client
Wundershift
Country
The Netherlands
Work
Brand Identity
Web Design (UX & UI)
When Resetmanagement of André Salomonson merged with the Wundershift of Ivar Zantinge, they approached us to redesign the Wundershift brand & website based on the essence of the original identity with the dynamic of the new collaboration, mission and the value proposition.
The design
Redesigning an identity requires working closely with our clients to be able to understand the parts of the history of the brand they wanted to keep and gain insights that lead us to new brand concepts. The new mission of the company is:
“Wundershift is a consulting agency that helps governments, public and private organisations and consortia in the Netherlands solve complex challenges. They create progress through collaboration and innovation.”
This was translated into a professional identity with a subtle playful sparkle. We softened the icon of the original logo and made it more geometric at the same time. We designed a bespoke colour palette that is recognisable as professional but has a playful thought that stands out in an elegant way.
We designed a unique Wundershift dictionary in which the vertical of one letter in a word is stretched and links to the line below. This stretched line separates the word into two parts.
Unbeaten Studio delivered a brand book in both Dutch and English with all the branded materials you would expect in a modern consulting agency.
Wundershift.com has a web design that is modern, simple yet recognisable as a website from a trusted consulting company.
“Highly recommended!
Unbeaten has done a wonderful job revamping our existing brand Wundershift as well as building a new brand from the ground up. Their work is practical, intelligent, recognisable and meaningful. It turns out our brands & design choices have become real conversation starters.
Thanks again Jeroen & Marce. ”